====== How to Write a World Class Paper ======

These are my notes from a lecture given by Gerrit Borchard in [[|Hautepierre]], France, on 7 December 2010. The ideas are, I suppose mostly his, but the expression and selection of the ideas is mine.

Mr. Borchard is an editor, author and reviewer and hence qualified to expound on the process from submission to revision.

The lecture was sponsored by Elsevier, and concluded (was followed by) information about citation indexes they prepare and can provide. I also acquired a nice, round SciVerse mouse pad.
===== Context =====

There has been major quantitative growth in submission of scientific articles since 1999, especially from China (and India). However, there is a need for quality (70% rejection!)

Reviewers are not paid.

Problems much too frequent:
  * out of scope -- //aim for scope, not prestige//
  * failure to format
  * inappropriate (or no) suggested reviewers
  * inadequate response to reviewers
  * inadequate English

Avoid "salami" articles: to be continued...

Respect requirements,...etc.

You (author) have your motivation (success) but that is not the editor's problem.

===== Advice -- what to strive toward =====

  - Define journal scope
  - avoid too preliminary work
  - novelty: req'd
  - worthless if no one reads & uses it
  - meaningful if
    - clearly described
    - useable
    - arouses interest
    - allows others to reproduce results
  - => like a "job application" 

Reduce share of uncited articles : //as I recall, that means try to write an article that will be cited// 

Paper is your "cred" in your community //basis of your reputation//

^ Make readers (esp. reviewers and editors) grasp scientific significance as easily as possible ^
| Content is essential |
| Presentation is critical |
| -> persuasive argument |
| -> clear |

===== Advice -- getting ready =====

  - WHY: Check originality of idea
    - new?
    - anything challenging?
    - related to current hot topic?
    - provide solutions to difficult problems?
    - **must __track__ latest results**
  - WHAT: decide on type of manuscript
    - full/original articles
    - letters / rapid / short
    - review papers / perspectives
  - WHO: identify potential (target) audience
    - identify interest of your audience
    - local or international interest?
  - WHERE: choose right journal
    - get advice (supervisor, colleagues)
    - articles in reference are a good indication
  - HOW: READ guide for authors!

===== Process =====

^ work : general -> particular -> general ^^
| a) | figures and tables |
| b) | methods, results, discussion |
| c) | conclusions & introduction |
| d) | abstract & title |

=> could/should be //title(s) first //

Titles
  * get attention (they should)
  * specific and true
  * informative and concise
  * avoid jargon, abreviations
  * get feed-back

==== Intro ====

Show readers you know why your work is useful

  * don't use "very promising"
  * not too many references or self-citations

==== Various ====

  * only representative results should be presented
  * don't hoard data for re-use later
  * photos must have a scale marker of professional quality
  * Disagreement: don't ignore, discuss/debate

===== Cover letter =====

  * __Do not__ summarize article nor repeat abstract
  * __Do__ say what makes it special

===== Timescale =====

Take 3-4 months to prepare manuscript. Get first decisions after 4 mos.

===== Sundry =====

Typically only 1-2 people read an article in full!

23k peer-reviewed journals